How To Build A Successful Real Estate Website

Thursday, September 27, 2012
Do you want to build a successful real estate website that is going to bring in more real estate leads than you know what to do with? If you said yes, then you are in luck. We are going to talk about different ways that you can increase the leads to your real estate website, and in the end, be more successful than you ever dreamed of.

After all, there is a big market out there for real estate right now. However, just because there is a big market out there does not mean that you are going to do good. You have to first generate a lot of leads to your website. So now we are going to talk about tips that can help make your website the best that it can be, and get the most out of it as well.

The first thing that you are going to want to do for your real estate website is to build a landing page. A landing page is the page that your leads are going to land on when they click on one of your many ads. It is very important to have your landing page be different than your home page. That is because a landing page is just suppose to give a little bit more information on what the ad was talking about. If you take them right to your website they are going to get overwhelmed. The best way to get leads is to break them in easy.

Next, create a lot of keywords rich pages for your real estate website. To look for keywords that are searched for the most, you can go to any search engine and look for their most searched keywords.

However I recommend to use keywords research tools like keywords discovery to identify keywords related to your niche or location. You are going to want to work these keywords into the text of your website. Another great thing that you can do is to include these keywords into the title and subheadings of your website. When search engines search sites, the main thing that they look for is headings.

Next, you need to make sure that you increase your link popularity. The idea is to get inbound links on many relevant websites as possible. The more links that you have out there, the better. This is how search engines will rank your site. So not only will you get a lot of leads from the search engines, but you will get a lot of leads from the links you have out there pointing to your website. I like to use article marketing to build my link popularity. The key is to submit 2-3 articles each day. Your articles will act like a viral marketing tool spreading your links all over the internet.

Nowadays Realtors who aren't utilizing the internet as a key marketing tool are really missing the boat. Statistics show that internet users looking for a home online are increasing steadily and that is not going to change anytime soon.

By: → Serge Dandelin

Real Estate Investment Loans

Friday, September 21, 2012
A loan on secured by real estate collateral is typically known as a mortgage. This is the most popular form of real estate investment loan used by investors. Real estate investments provide an opportunity to generate cash flow. Apart from commercial banks, savings banks, savings and loan associations, credit unions, real estate investment loans can also be obtained from insurance companies, mortgage bankers, mortgage trusts, investment trusts, pension funds and finance lenders. Private individuals sometimes offer real estate investment loans as well.

There are 2 types of real estate investment loans — residential loans and commercial loans. Property that is solely used for business purposes like malls or industrial parks would be termed as commercial real estate. Commercial loans include buildings, warehouses, and stores. These properties are generally 5 or more units. Property that is solely used for single unit housing purposes is termed as residential real estate. Residential loans include those properties that are bought for rental income and future appreciation. The borrower initially receives a lump sum from the lender, which has to be paid back in installments. To purchase a residential property involves having significant funds. Before a loan is granted the 3 main factors that are considered are, the investor’s income, credit scores and reserves. In order to get a loan there are 5 basic essentials, which are interest rate, terms, payment, final value and principal. Loans can carry a fixed interest rate or rates that vary with market conditions. Some loans have negative amortization periods; investors should be careful of such loans.

Real estate investment loans consist of interim loans, short-term loans and long-term loans. Apart from commercial and residential loans, the other types of loans that are offered are construction debt, permanent debt, equity financing, structured financing, interim financing, mezzanine financing, foreclosure investor money, hard money loans and residential repair funding.

Investors may not need perfect credit scores to qualify for real estate investment loans. Bad credit real estate loans are designed for those individuals who have a less than perfect credit report. It is a type of sub prime mortgage and is a higher risk to the mortgage lender because of the past credit history of the borrower. Bad credit loans allow individuals to obtain a mortgage for buying real estate when other more conventional mortgage lenders or banks may have turned them down.

The longer the tenure of a loan; the higher the rate of interest will be. A 30 year fixed loan will have a higher rate of interest than a 2-year fixed loan. But people generally opt for a loan with a shorter-term fixed option, as the rate of interest is lower and hence the monthly payment is lower. To get a loan there are no pre-determined limits set for the real estate investor.

Some real estate investors tend to prefer in marketable real estate assets. Buying shares in a REIT (Real Estate Investment Trust) is one way to do this. Investment loans can be use to partially fund such investments and the REIT shares are used as collateral to secure such loans.

By: → Kris

Real Estate Investment For Beginners

Friday, September 14, 2012
As a real estate broker, I often meet self-identified real estate investors. When I speak to these people, I usually find that they are either true investors or real estate “investors.” The difference is that the real estate “investor” often has never actually bought an investment property. They often downplay the difficulties of real estate investment, and they generally are very eager to peddle their “expert knowledge.” The true investor is usually experienced and is privy to a few basic facts:

1) It’s not TV

“Flip This House” is great television – but is about as realistic as “Sponge Bob Square Pants.” “Flip This House” will show you a tidy $150,000 profit wrapped up in a 30 minute episode because viewers want to see the money and not the work involved. Real investing is very lucrative, but investors also spend years honing skills and market knowledge that lets them find properties under market value.

2) Walk before you run.

Too many investors start with high-risk properties, which is a little like deciding to run a marathon when you’re a couch potato. In both cases, you’re likely to get hurt. New investors need to start small and learn to minimize risk while lowering variable costs. For example, new investors are better off buying a property that’s already rented out to credit-worthy, long-term tenants. For a first time rehab project, buy the house as your home or build in at least 6 months of carrying costs. Once you have made a few deals, you will have the experience for bigger investments.

3) Investment is Long Term

Many new investors assume that they can make quick money by flipping houses, but unless you make 1031 exchange work for you, flipping results in short term capital gains only. Savvy investors focus on income producing properties. They purchase property in a market that seems likely to appreciate, hire a property management company, and let checks come in monthly for several years. The passive income lets them earn consistently while property value rises.

4) Use a Realtor Wisely.

Research realtors until you find one who not only works with investors but makes good investments themselves. Don’t make the mistake that many new “investors” make by going after the agent’s commission. You want a realtor to be on your side.

5) Work With a Business Plan.

All successful professionals and companies have business plans – and you should, too. Determine what properties you are interested in, how much money you can make, how much money a property will cost to buy and maintain and decide your business goals. Work on paper, coming up with every possible expense and writing down how to minimize risks or any problems that may crop up. Once you have a plan, don’t waver from it.

6) Take Action!

You can’t make money if you don’t invest. Once you have your business plan and you see a property that looks like a good deal, take out an option period. In Texas, you can get a 10 day option period for $100 in many cases, which gives you plenty of time to research and snap up a great opportunity.

7) Talk Yourself Out of the Deal

Once you have contracted a property that fits your business plan, play devil’s advocate. Working on paper, come up with everything that could go wrong and what you can do if something negative does happen. If there are negatives that you can’t mitigate, walk away. You want a property that will make you money no matter what, so that if the worst does happen you won’t be ruined.

Not everyone claiming to be a real estate “investor” actually is one. Following these simple steps and learning from successful investors can make you one of the few who do and not the many that merely talk.

By: → Eric Bramlett

Ways To Finance For Real Estate Investment

Friday, September 7, 2012
Real Estate Investment is now treated as a major case of capital budgeting by using state-of-the-art investment analysis which incorporates the future stream of income it may generate and the associated risk adjustments. There are many ways to finance a real estate investment. Some investors may find it easy to get a loan for a good investment property. Others do not want to use standard real estate financing to buy a property. They would rather use creative financing. You can use any method to finance your real estate deal. As long as you remember there is never something for nothing in the real estate market you will do well.

When you find a property you want to buy the first thing you must look at is how you plan on financing the purchase. This can be in the form of a conventional loan. It is hard to get a lender to take this kind of risk unless you have perfect credit. There must be equity in the home. This may mean coming up with a down payment. You may be able to skip this if you are buying the home at far below the market value. The other problem with a conventional loan is the pre-payment penalties most banks impose. When buying a home to resell, you do not want to have your profits go into making a substantial early interest penalty payment. It makes sense to use this type of loan when you are buying the house as a rental property. For someone who is determined to flip the house, the conventional route is not the way to go.

The adjustable rate mortgage may be more to the liking of an investor wanting to flip a house. The terms of the loan can be negotiated so the maturity is in 3 to 6 months. This allows the loan to be paid off without the interest penalties. Some states, like North Carolina have legislation which does not allow the finance company to charge a prepayment penalty for loans under $150,000. You should check the local area laws to see what your finance companies are allowed to do. There are also loans available for the investor. The interest only loans are good for someone who wants to only keep the property for a short time. The payments are calculated on the interest of the loan. This can be beneficial to someone who is buying the property to fix it up and resell it.

It is important to know what is on your credit file before you find a piece of real estate you want to finance. This way you can fix any errors which may reflect badly on your credit score. You can also know what the lender is looking at to determine the risk of loaning to you. Generally someone with a credit score of 640 or above should have no problems getting a loan. The higher the score the better your chances are for getting approval. Some of the other things the lender will consider is the value of the property, the amount you have to put into it, and the location. Properties in distressed areas are harder to get loans for than an area which is growing.

Real estate finance is not difficult to understand. It pays to educate yourself with the options available. Speaking with a loan officer can help. It pays to have a friend in the finance industry anyways when you are investing in real estate.

By: → Kim Lee

Secret Real Estate Investment Strategy

Saturday, September 1, 2012
Probate real estate investing is a special niche not many investors know about. This investment strategy involves buying real estate held in probate. Probate is the legal process used to distribute estate assets of a person who has died. In the best cases, probate takes about six months to settle. If complex issues or family disputes surround the estate, probate can drag on for years.

Probate real estate investing can provide a solution to heirs needing to sell real estate before probate settles. There can be many reasons heirs need to liquidate real estate holdings. One of the most common is the estate has insufficient funds to maintain the property.

Throughout the probate process the estate is responsible for property related expenses. If the decedent held a mortgage, the estate must continue making mortgage payments in order to avoid foreclosure. Additional expenses include homeowner's insurance, property taxes, utilities and homeowner's association dues.

Oftentimes, heirs reside out of town and cannot manage property upkeep. The estate will have to hire outside help to handle general maintenance such as lawn and pool care. If the estate cannot afford the care, the house could quickly become an eyesore and lose value.

The majority of heirs do not know they can sell real estate holdings during the probate process. Some states require court confirmation prior to selling probate property. Experts recommend working with an attorney when buying or selling real estate suspended in probate.

There are no special requirements for probate real estate investing. However, it is important to conduct research and understand the judicial process before diving in. Probate properties may not be the best option for a first-time real estate deal.

The first step of probate real estate investing involves making a trip to the local courthouse where probate cases are handled. Probated estates are a matter of public record and can be viewed by anyone.

Most of the required information can be found in the decedent's last will and testament. The Will includes contact information for the estate administrator, along with the decedent's wishes for distribution of assets and personal belongings.

Information regarding real estate is also contained within the Will. Conduct a search of deed records on the property. Records of Deed document land ownership and transactions. Every time real estate is transferred or sold, a new deed is recorded. Records of Deed disclose if the property has a mortgage note. If so, the estate may need to sell the property quickly.

The estate administrator is authorized to make decisions on behalf of the estate. However, if multiple heirs are entitled to the property they must all be in agreement before the sale can commence. If court confirmation is required, the sale might be postponed by 30 days or longer.

By carefully searching through information provided in Wills and probate documents, investors can develop a list of potential candidates. Initial contact will be made with the estate administrator. This can be done by phone, mail or in-person.

For obvious reasons, it is important to be respectful and offer your sincere condolences. Offering to purchase their real estate holdings could provide a solution they did not know existed.

This is a simplified overview of probate real estate investing. This niche offers endless possibilities and currently, is a technique few investors are using. Take time to become educated about investing in probate properties and learn the ropes. Doing so could pay off with handsome profits.

By: → Simon Volkov